Thursday, February 20, 2014

Nickelodeon And The LEGO Group Build New, Action-Packed "Teenage Mutant Ninja Turtles" Adventures This Fall

Nickelodeon, the number-one entertainment brand for kids and families, and toy company The LEGO Group, makers of the world's leading construction toys, have announced in the following press release, from Business Wire via Yahoo! Finance, the launch of six new construction sets inspired Nickelodeon's hit CG-animated television series, "Teenage Mutant Ninja Turtles"! Joining the wildly successful 2013 line (and the upcoming LEGO Ghostbusters set), the new assortment includes the Karai Bike Escape, Turtle Sub Undersea Chase, Mutation Chamber Unleashed, T-Rawket Sky Strike and Shredder's Lair Rescue. Each set features series favorites including all four Turtles, Master Splinter, mutated Dr. O'Neil, Shredder, Karai, Foot Soldiers and Robo Foot Ninja. "Teenage Mutant Ninja Turtles" ranked as a top ten property across the entire toy industry in 2013, according to the NPD Group.*

Additionally, one of the newest building sets includes an item in the new LEGO Juniors collection which features construction sets designed specifically for kids as young as four years old. These new playsets feature modular bricks, such as walls and archways, plus step-by-step instructions to help young builders gain confidence as they get started.

Original Nickelodeon Press Release:

Nickelodeon and The LEGO Group Build New, Action-Packed Teenage Mutant Ninja Turtles Adventures This Fall

February 19, 2014 1:45 PM

NEW YORK--(BUSINESS WIRE)--

Nickelodeon and The LEGO Group, makers of the world’s leading construction toys, today announced the launch of six new construction sets inspired by the Teenage Mutant Ninja Turtles. Joining the wildly successful 2013 line, the new assortment includes the Karai Bike Escape, Turtle Sub Undersea Chase, Mutation Chamber Unleashed, T-Rawket Sky Strike and Shredder’s Lair Rescue. Each set features series favorites including all four Turtles, Master Splinter, mutated Dr. O’Neil, Shredder, Karai, Foot Soldiers and Robo Foot Ninja. Teenage Mutant Ninja Turtles ranked as a top ten property across the entire toy industry in 2013, according to the NPD Group.*

Additionally, one of the newest building sets includes an item in the new LEGO Juniors collection which features construction sets designed specifically for kids as young as four years old. These new playsets feature modular bricks, such as walls and archways, plus step-by-step instructions to help young builders gain confidence as they get started.

"Following the incredible success of our 2013 Teenage Mutant Ninja Turtles LEGO collection, we are very excited to introduce these new super-charged sets that are hotter than ever and are sure to spread Turtle Power globally," said Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon.

The spring 2014 Line Includes:

* Karai Bike Escape

Karai has grabbed one of the lost mutagen canisters and is trying to escape on her super-cool motorbike. Attach a rope to the back of the bike with Leonardo and take a thrill-packed skateboard ride through the city streets. Hang on tight as Karai accelerates on the dual-exhaust motorbike and swerves past the roadwork sign. Lasso the rope around the street sign to make the vending machine explode and Karai crash to retrieve that mutagen! Includes 2 mini-figures with weapons and accessories: Karai and Leonardo.

* Turtle Sub Undersea Chase

The Kraangs have got the power cell and are getting away in their mini Kraang sub. Rev up the engine of the awesome Turtle Sub and power away in hot pursuit with Donatello, Leonardo and Leatherhead. Watch out for the Kraang sub's flick missiles, fire the shooter and detach the mini sub to ambush the shark droids' underwater vehicle. Select a weapon from the armory and dive into the water for a thrilling Ninja Turtle vs. The Kraang underwater conflict! Includes 4 mini-figures with weapons and accessories: Donatello Leonardo, 2 Kraangs, plus a Leatherhead figure.

* Mutation Chamber Unleashed

Uh-oh, it's Turtle trouble! Raphael has infiltrated the Kraang's lab and discovered the Mutation Chamber which can turn humans into mutant creatures. Climb the ladder with Victor, spin the electrodes and knock him into the mutation tank. Turn the knob to activate the mutation. When the transformation is complete, open the doors and unleash the fearsome Spider Bytez. Help Raphael to outwit the giant creature and escape before it grabs him with the huge claws on its head. Includes 2 mini-figures with weapons and accessories: Victor and Raphael, and a Spider Bytez figure.

* T-Rawket Sky Strike

Green alert! The Kraang Ship is dropping mutagen bombs all over the city. Take to the skies with Donatello and Michelangelo in the Turtles' homemade T-Rawket. Dodge the Ship's flick missiles and return fire with a sizzling slice of Turtle Power from the pizza shooter. April’s dad has been transformed into Mutated Dr. O'Neil, so strap on the backpack glider, activate the ejector seat and launch a Turtle into the air to save him! Includes 4 mini-figures with weapons and accessories: Donatello, Michelangelo, Mutated Dr. O'Neil and The Kraang.

* Shredder's Lair Rescue - Available exclusively at Toys"R"Us:

Shredder has captured Michelangelo in the dungeon of his Lair. Glide to the rescue with Raphael in the cool flying Turtle vehicle. Fly through the windows into the Lair, but stay alert at all times because traps are everywhere. Watch out for the collapsing stairs and the hidden saw blade shooter underneath. Beware of the fearsome four-armed Robo Foot Ninja launching an attack from the flipper. Use the grapple hook of the flying Turtle machine to pull away the dungeon door and free Michelangelo. Turn the Turtle Power on the Foot Soldier to get to Shredder before he transforms his throne into an escape pod and flies out of there! Includes 5 mini-figures with weapons: Michelangelo, Raphael, Shredder, Foot Soldier and a Robo Foot Ninja.

Available in August 2014:

* LEGO Juniors: Turtles Lair

Look out! The evil Foot Ninja is speeding toward the Turtle Lair on his hover vehicle and Leo must stop him! Jump into the speedy Turtle vehicle and chase after that bad guy before he reaches the Turtles' base! If he trespasses, send him running away with the launcher! This cool Turtle-themed LEGO Juniors set with Easy to Build models and age appropriate building instructions is the perfect start to your young Turtle fan's LEGO® brick building adventures. Includes 2 minifigures: Leo with his sword and a Foot Ninja.

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. Visit www.LEGO.com.

LEGO and the LEGO logo are trademarks of The LEGO Group. © 2014 The LEGO Group.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

* Source: The NPD Group, Inc., Toys & Traditional Games, Annual 2012-2013

Contact:

Nickelodeon
Tori Fernandes
[...]

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