Get ready to Go! Go! Go! on Nick Jr.Also, from Licensing.biz:
London, 5th November – Nickelodeon UK announces a partnership with The Show 4 Kids plc to create ten original interstitials with hit family musical act 'The Go!Go!Go! Show.' Starring the core cast members including the sock-snarfing Fluffalope, the bespoke shorts will feature follow-along dance routines and original music written by UK pop supremos Mike Stock and Steve Crosby. The three minute, UK-produced interstitials will air on Nick Jr. from February 2013.
The Go!Go!Go! Show, launched in 2010, has received outstanding reviews and to date has completed over 100 live performances in London's West End and on tour around Britain. The show features a cast of six: Carl, Gemma, Jade, Holly, Steve, the inquisitive Mr. Baffled and Fluffalope performing a unique and interactive mix of pop music, dance and comedy. The live show experience will be translated to create specific content for Nick Jr. to encourage audience interaction and physical movement. With songs incorporating themes such as fitness, friendship and healthy eating, the Go! Go! Go! interstitial spots will cover all of the Nick Jr. day parts, changing from lively morning songs to calming before bedtime segments. Embedded into the continuity of the Nick Jr. schedule, the Go! Go! Go! spots will announce upcoming programming as well as providing a human face for the channel.
"We are delighted with this partnership," said The Show 4 Kids' Chairman Mike Stock. "There is a real synergy here with our shared values around providing quality, family-friendly musical entertainment that kids love and parents trust."
Managing Director Steve Crosby commented: "From the outset, the creative collaboration with such a respected broadcaster has been a dream. For us, the opportunity to take our show from stage to TV screen is a significant step in our development."
Directed by David Kangas, the interstitials will be produced by the Nickelodeon Creative Services team under Creative Director Peter Drake. As well as adapting existing The Go! Go! Go! Show content, Mike Stock and Steve Crosby are penning brand new songs for the Nick Jr. interstitials.
Nick Jr., with its sister channel Nick Jr. 2, it is the most popular commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999, as the world's first channel dedicated to pre-school children, Nick Jr. broadcasts hit shows including Dora the Explorer, Peppa Pig, Ben and Holly's Little Kingdom, Bubble Guppies and Olive the Ostrich. In 2009 Nick Jr. won BAFTA Children's Channel of the Year. More information on programming as well as clips, games and exclusive downloadable content is available at nickjr.co.uk. Viewers have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.
Launched in 1993, Nickelodeon UK comprises seven dedicated award-winning entertainment channels for kids aged 2-12 and is a joint venture between MTV and BSkyB Networks. The Nickelodeon Network is a top performing commercial kids TV network in the UK and the Nickelodeon channels are available in over 14 million cable and satellite homes.
The Show 4 Kids plc was formed in 2008 to create enduring, international brands that become entertainment favourites for children. The Go!Go!Go! Show is the debut production from the company designed as a multi-platform entertainment concept and delivered through an integrated offering in the form of a live West End Musical show, an international television presence and a live pop band. All of the activity is supported by an interactive on-line presence and a comprehensive merchandise range.
The Go! Go! Go! Show goes to Nick Jr
Interstitial spots to air throughout the day on the kids channel.
The Go! Go! Go! stage show is to be adapted for TV for Nick Jr.
Airing throughout the day short spots will cover all of the Nick Jr day parts, transitioning from 'lively morning songs to calming before bedtime segments.'
The Go! Go! Go! Show launched in 2010 in London’s West End. It features a six strong cast including Carl, Gemma, Jade, Holly, Steve, Mr Baffled and Fluffalope who together perform a ‘unique and interactive mix of pop music, dance and comedy.’
Songs incorporate themes like fitness, friendship and healthy eating.
“Working with iconic figures in pop music on such a unique property is a fantastic opportunity and we are delighted to be bringing Go! Go! Go! to Nick Jr,” said Peter Drake, VP creative director, Nickelodeon UK.
“The energy and fun of the performances, combined with perfect pop songs will complement our schedule wonderfully; acting not only as on-channel continuity but also as a vibrant live-action representation of the Nick Jr. brand.”
Managing director Steve Crosby said: “From the outset, the creative collaboration with such a respected broadcaster has been a dream. For us, the opportunity to take our show from stage to TV screen is a significant step in our development.”
Tags: go go go show, nickelodeon